I use Flash since 1998 and Flex since 2007. Flash is not the enemy here. It’s the lack of concern of people involved in the creation of the UI.

• The business people who appreciate a good UI but don’t know what’s involved in creating it
• The designers who only want to enjoy themselves and create unusable UIs
• The developers who don’t care about the users and only think about code

This is of course, a generalization, since I know some business people, designers and developers who care about users, but they are usually too rare.

In reality, everybody should be involved in creating a good user experience, not just UX experts. In UX, concept is important, design is important, programming is important. Every aspect matters equally.

Reviewing a client’s old site they said that they wanted all the “dead” space filled with photos. Eventually they came round to the idea that white space has it’s roll too….

Indeed google is a great example of beautiful simplicity, both in design and I’d imagine information architecture.

In the same way that the universe itself is built of simple building blocks….it provides strength and scalability.