Das Magazin (English: “The Magazine”) is a prestigious Swiss publication comparable to The New York Times Magazine. It has a weekly distribution of 770,000. iA redesigned it’s website in 2006. The traffic doubled right away and is continuously growing since then.

The success of the Website was the door opener for the redesign of Tages-Anzeiger/Newsnetz, one year later. Until January 2009, iA has managed strategy, design and technology of DAS MAGAZIN.