Method

How could there be joy in the product—if there was no fun in its production?

Making things simple, fast and clear is our job. We apply this principle not only to our products, but the way we create them.

We start the development with simple wireframes. Then we create raw design sketches. As soon as we have an idea of how it should look, we set up an HTML prototype. At iA, most of the structural, design and programming development is done in code. Our clients can see it evolving in real time from HTML skeleton to release.

The result of the full production cycle until the release usually comprehends the three main aspects of a product:

  1. A business plan and a market strategy
  2. The prototype developed into a fully functional & tested release candidate
  3. A visual style guide

Testimonials

iA has been featured in magazines, newspapers, and thousands of websites from around the globe. Here are just a few:

…one of the best-known design agencies in the world.

—Corriere Della Sera, November 29th, 2007

Nice. You are one of the only people in twelve years to get (or at least state) that point about my site’s business value.

—Jakob Nielsen on iA, November 20th, 2006

Minimalist, efficient and aesthetically pleasing. A good recipe for any website. A great recipe for any design project. In its subtleness, the www.zeit.de concept becomes a design lesson for all of us.

—Mario García on iA’s Redesign of ZEIT ONLINE, September 15th, 2009

Interested in more facts and figures about iA?