We decided to sell the WordPress template of our own site. The problem we had to solve was not “why?” than “how much”? After a long back and forth we decided to try something new: Dynamic pricing. Here is how it works: Start selling at the lowest price you’d go for. If sales increase at a steady clip, the price goes up. If you find sales slowing, bring the price down. Smart or silly? Let’s see. Read “Dynamic Pricing for Digital Goods” more