Notebook
The Spectrum of User Experience (1)
As we all perfectly know, designers are narcissists; programmers are nerds, and whoever wears a tie must be a clueless jerk. Designers, programmers and business people love to hate each other. That's why we keep them separated... More »
About iA
iA creates, optimizes and manages interactive brands. We run offices in Tokyo and Zürich.
Recent Entries
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2009 / 1
Web Trend Map 4: Coolest Gift For Geeks
It has been featured all across the web from Reddit and Digg to TechCrunch, BoingBoing, and Gawker. Now the latest version of our popular Web Trend Map is up for grabs. More »
Web Trend Map 4: Preview
While the first map was hacked together in an afternoon, the second took a week, and the third devoured a month of concentrated work, the fourth Web Trend Map (due in February) has already taken more time in preparation than all previous versions combined. More »
Web Trend Map 4 - Final Beta
Here it is, posted in a panic: Web Trend Map 4. We’ll give you a week for final feedback before we send it to the printer. More »
Most Popular Articles
Web Trend Map 4
Featured all over the web, this is the latest version of our popular Web Trend Map. Available in print, it plots the leading names and domains of the Internet onto the Tokyo Metro map. Get yours today!
Introducing iPhone Nano & Shuffle
Why are people not using their mobile phone as an MP3 player? Once again, Apple proves that brand = interface. More »
The Interface of a Cheeseburger
All things have an interface. Shaping interfaces is shaping the character of things. The brand transports the character of things. It becomes obvious that the interface is the brand. More »
Web Design is 95% Typography
95% of information on the Web is written language. It is only logical that a Web designer should be trained in the discipline of shaping written information: typography. More »
iA SIDENOTES
iA2 SIDENOTES
- Building collapse in Shanghai: http://english.peopledaily.com.cn/90001/90776/90882/6687756.html # (2009.06.28)
- RT @iA RT @wopij http://twitpic.com/880w0 - @iA Look what the postman brought me today! # (2009.06.24)
- Node, the power outlet of tomorrow: http://bit.ly/17qQmd # (2009.06.23)